Date of Award

2026-05-01

Degree Name

Master of Arts

Department

Communication

Advisor(s)

Frank G. Perez

Abstract

This thesis investigates the methods by which The Walt Disney Company constructs and negotiates representations of Latine, gender, and queer identities within contemporary animation, with a particular emphasis on Coco (2017), Encanto (2021), and Wish (2023). Through a critical and intersectional lens, this research posits that Disney strikes a balance between cultural specificity and global market appeal, often leading to representations that are visually elaborate yet narratively limited. Both Coco and Encanto showcase a significant engagement with cultural traditions and themes such as memory and generational trauma; however, they ultimately fall short of thoroughly addressing systemic issues like colonialism and the long-term social ramifications. In contrast, Wish signifies a transition towards nostalgia-driven narratives and aesthetic diversity, placing a higher priority on brand safety than on character depth and ethical clarity. Additionally, Disney's approach to queer representation across its various media platforms highlights a trend of inclusion that is often minimal, peripheral, or easily modified for international markets. Although some progress is observable, these representations are still constrained by corporate interests. This study argues that Disney's strategy regarding diversity is influenced by a persistent tension between inclusion and institutional caution, resulting in visibility that does not consistently lead to meaningful or transformative representation.

Language

en

Provenance

Received from ProQuest

File Size

167 p.

File Format

application/pdf

Rights Holder

Ricardo Manuel Hinojosa

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