Date of Award
2022-05-01
Degree Name
Master of Arts
Department
Experimental Psychology
Advisor(s)
Lawrence Cohn
Abstract
Individuals frequently encounter two types of information when evaluating the risk of a vaccination: statistical evidence describing the frequency of positive and negative outcomes, and anecdotal evidence describing positive and negative personal experiences. The present study evaluated the relative importance of both types of evidence when considered simultaneously. We predicted that the presentation of even one negative anecdote would have an effect on the key risk information (the â??gistâ??) that subjects extracted from the statistical and anecdotal data. Self-generated twitter posts (tweets) and standard measures of perceived risk were used to test the latter prediction. The current findings partially supported our predictions. Negative anecdotal evidence weighed more heavily in the decision to be vaccinated against HPV than justified by base-rate evidence. Notably, anecdotal evidence did not impact perceived risk of experiencing a normal or bad reaction to the vaccine. These findings suggest that counteracting negative anecdotal information regarding the HPV vaccine found online may increase campaign efficacy.
Language
en
Provenance
Received from ProQuest
Copyright Date
2022-05
File Size
146 p.
File Format
application/pdf
Rights Holder
Candice Fawn Coffman
Recommended Citation
Coffman, Candice Fawn, "Twitter Posts, Gist, and the Perceived Harmfulness of the Human Papillomavirus Vaccine" (2022). Open Access Theses & Dissertations. 3481.
https://scholarworks.utep.edu/open_etd/3481