Date of Award

2011-01-01

Degree Name

Master of Arts

Department

Communication

Advisor(s)

Sarah E. Ryan

Abstract

This study focuses on two non-profit organizations in the El Paso region to document the communication processes by which they maintain their culture across their units. The study also explores leadership styles, both what are they and how they are employed in these organizations. This study involves three research methods, including: content analysis of organizational documents, interviews with leaders, and ethnographic observation. The findings of this study suggest that managing non-profit organizations is a challenge but yet rewarding duty. Moreover, managers explained that mission management is facilitated through four major ways: through documents, through the delivery of services, through training and through personal examples. The communicative culture was seen as one of "transforming", not only in the sense of being changed over time, but also in the sense of the way it affects and transforms the perspectives of people directly connected to these organizations.

Language

en

Provenance

Received from ProQuest

File Size

127 pages

File Format

application/pdf

Rights Holder

Milena Murta

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Included in

Communication Commons

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