Title
Community-Based Initiatives and Poverty Alleviation in Subsistence Marketplaces
Publication Date
7-1-2014
Document Type
Article
Abstract
Despite the success of recent poverty alleviation efforts, millions remain entrapped by abject poverty. While many of these efforts have resulted in vastly improved lives for individuals and their close relations, the benefits for the community, as a whole, are less clear. This research draws on Resource-Advantage Theory to investigate the potential of community-based initiatives as a route to poverty alleviation in subsistence marketplaces. In particular, the viability of a collaborative, community-based solution is demonstrated through a case study detailing the outcome of reforestation measures in Mexico and Haiti. The findings suggest that the success of community-based initiatives in poverty alleviation efforts is predicated on combining market-oriented goals and a communal philosophy.
Comments
Journal of Macromarketing
Volume: 34 issue: 2, page(s): 160-170
Article first published online: February 12, 2014; Issue published: June 1, 2014
https://doi.org/10.1177/0276146714522265