The effects of sex and attitudes toward women on the perception, judgment, and recall of stereotypic and neutral television commercials

Patricia Edith McIntyre, University of Texas at El Paso

Abstract

Abstract not available

Subject Area

Social psychology|Marketing

Recommended Citation

McIntyre, Patricia Edith, "The effects of sex and attitudes toward women on the perception, judgment, and recall of stereotypic and neutral television commercials" (1981). ETD Collection for University of Texas, El Paso. AAIEP01693.
https://scholarworks.utep.edu/dissertations/AAIEP01693

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