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Description

This was a proposed identity and packaging campaign I designed for a local jewelry designer whose work is very much earthy and southwest influenced. The jewelery designer uses mainly sterling silver and copper along with semi-precious stones in the work. This is referenced by the use of metallic threads woven through the business cards, each unique. A rubber stamp was also created for packaging like the gift box. Flat-backed adhesive gems were applied to the various components for an added touch of whimsy and sparkle that juxtapose the utilitarian look and feel of the brown kraft paper.

Department

Art

Publication Date

1-1-2012

Keywords

Logo design, Anne M. Giangiulio

Identity Campaign for a Local Jewelry Designer

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