Date of Award


Degree Name



Educational Leadership and Administration


Arturo Olivárez


Institutions of Higher Education (IHE) are seeking new methods of improving efficiency and effectiveness in recruiting new undergraduate students. The investment of resources can be optimized through the use of predictive modeling. For example, the IHE may consider using predictive modeling as a means of determining where it may achieve optimal marginal returns on investment of marketing and operational resources. Through an understanding of factors influencing college choice, and the impact these factors have on the college choice process and subsequent participation in post-secondary education, it is hypothesized that the application of predictive modeling may support IHEâ??s in advancing opportunities for students of color and of low socioeconomic backgrounds, through the examination of key variables, utilizing predictive modeling. College Choice Theory provides the lens for theory-based model development. The college choice model reflected in this study is the Three-Phase Model, where each phase is influenced by a dynamic set of individual and organizational characteristics and attributes. The study will add to the body of knowledge, the development and use of a predictive model aimed at identifying important student factors intended to support Institutions of Higher Education with a mission of access.




Received from ProQuest

File Size

130 p.

File Format


Rights Holder

Gustavo Monzon