Assessing eCommerce technology-enabled business value: An exploratory research

Ritesh Mariadas, University of Texas at El Paso


There is very little empirical evidence in research of the value-creating potential of eCommerce, while plentiful anecdotal evidence exists. This is because of the unavailability of data due to the fact that eCommerce technology is still in the adoption stages. This paper examines the drivers of eCommerce business success and proposes that diffusion theory can be utilized to better understand the adoption of this innovation over time. The paper utilizes data from a survey of more than 550 executives of companies that have been identified as innovative and successful users of IT. It builds on existing Information Technology (IT) success research by extrapolating IT success drivers to eCommerce. The paper identifies Interorganizational Systems Availability, Online Systems Efficiency, IT Alignment to Organizational Strategies and Online System Quality and Effectiveness as the important elements that drive eCommerce Business Success.

Subject Area


Recommended Citation

Mariadas, Ritesh, "Assessing eCommerce technology-enabled business value: An exploratory research" (2004). ETD Collection for University of Texas, El Paso. AAIEP10584.