The Framing of Recycling Information Toward Behavioral Intention

Perla Celeste Perez, University of Texas at El Paso


Most studies have measured the relationship between self-reported recycling behavior and attitudes. Very little research has focused on how the framing of recycling information moderates this relationship. Moreover, even less research has examined how communication messages directly impacts self-efficacy of recycling. Thus, the aim of this study is to further understand factors that influence self-reported recycling behavioral intention and information framing. We predicted that pro-environmental behavior would be positively associated with climate change beliefs and recycling efficacy. We also predicted that individuals that read a positive recycling article would be more likely to intend to recycle than individuals who read a negative article about recycling. Results indicate a positive relationship between pro-environmental behavior, climate change beliefs, and recycling efficacy. Conversely, recycling efficacy and signing up for information about recycling were negatively correlated with certain environmental attitudes. After controlling for covariates, positive framing of recycling information predicted recycling efficacy. Implications for future studies are discussed.

Subject Area

Experimental psychology|Behavioral psychology

Recommended Citation

Perez, Perla Celeste, "The Framing of Recycling Information Toward Behavioral Intention" (2020). ETD Collection for University of Texas, El Paso. AAI28262195.