Publication Date



Technical Report: UTEP-CS-22-21


Business gurus recommend that an organization should have, in addition to clearly described realistic goals, also additional aspirational goals -- goals for which we may not have resources and which most probably will not be reached at all. At first glance, adding such a vague goal cannot lead to a drastic change in how the company operates, but surprisingly, for many companies, the mere presence of such aspirational goals boosts the company's performance. In this paper, we show that a simple geometric model of this situation can explain the unexpected success of aspirational goals.