Date of Award

2026-05-01

Degree Name

Master of Arts

Department

Communication

Advisor(s)

Yannick Atouba

Abstract

Music is a critical cultural activity and resource for people all over the world, often used for communication, recreation, identity formation, social bonding, and many other aspects of our daily lives. Moreover, this has been reported across many cultures and is not unique to a single group. Despite this, there is currently limited information and research around Latinx American music consumption and this population's overall relationship with music. Because of this, the purpose of this study is to examine music consumption behaviors among Latinx Americans, as well as possible relationships between their Latinx cultural identification and said music consumption behaviors. Specifically, this study examined music genre preferences, music format preferences, and preferred music listening style. The study had 230 Latinx American participants in the United States. The results of this study show that Latinx Americans' music genre preferences are consistent with those of the general United States population, despite cultural differences. They also showed an overwhelming preference for music streaming platforms over any other format, with paid subscriptions being more popular than the free version. In addition, Latinx Americans showed higher usage of a narrative listening style, which indicates a focus on the lyrical content of music. When contrasting these results with their Latinx cultural identification, the study find that music genre preference is influenced by cultural identification, among other factors. Moreover, the study finds a positive relationship between affective, physical, and social listening styles and Latinx cultural identification. These results indicate possible effects of cultural attachment on ways of listening to music.

Language

en

Provenance

Received from ProQuest

File Size

95 p.

File Format

application/pdf

Rights Holder

Javier Alejandro Silerio

Download

Share

COinS