Date of Award
2011-01-01
Degree Name
Master of Arts
Department
Communication
Advisor(s)
Sarah E. Ryan
Abstract
Organizational culture research has been steadily growing during the last two decades, and has become an essential component for assessing an organization's capacity to adapt and survive. Discovering the underlying assumptions within an organization offers a more accurate insight on how its members perceive, think, and feel about the environment they work in, thus providing the opportunity of assessing the group's cohesiveness and culture strength. This study was designed to establish an initial assessment of an organization within a university setting, and to provide insight to its membership sense of identification. The study reflects the analysis of different information made available through visible artifacts, as well as perceptions from its members via a self-identification questionnaire.
Language
en
Provenance
Received from ProQuest
Copyright Date
2011
File Size
67 pages
File Format
application/pdf
Rights Holder
Didier Hernandez
Recommended Citation
Hernandez, Didier, "A First Step Toward Assessing Organizational Identification In A University Setting" (2011). Open Access Theses & Dissertations. 2316.
https://scholarworks.utep.edu/open_etd/2316